看在大师笔下的设计效应

2010-01-22 微信:dahao-dahao

其实最近一直在看Karim Rashid 的设计,他设计的东西非常之多,范围之广绝不亚于STARCK。现在在他成名之后,其实有一种感觉,就是很多客户来找他设计完全就是想烙上Karim Rashid 的痕迹,就是这么简单,只要是他设计的,烙上那个对消费者或者Karim Rashid 粉丝最具吸引力的签名,这些客户就已经感觉够了。剩下的就是去疯狂的宣传和推广这个设计,或者直接就是靠着Karim Rashid 的名气,去打市场,毫无疑问,绝对大卖,特别是在美国市场。下面我以08年设计的Veuve Clicquot Globalight凯歌香槟酒包装兼灯具的设计,来做个例子看看Karim Rashid 设计后经历的东西。
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设计到成型到海报的宣传制作

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洛杉矶产品发布会兼晚上的PARTY酒会

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酒会邀请帖

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IN CAVES

在2008年4月,Karim Rashid  又携该设计亮相米兰。下面是他对于该设计的阐述:

 

Karim Rashid on the design of the Globalight:

“When Veuve Clicquot asked me to design a new project for their champagne, to continue the sensual integration of the immaterial and the material as i had done with the Loveseat, i immediately drew an elliptical scribble around the VC rose bottle as if to denote the intent - this is what i must do - and thought how could i bring light and champagne together? - and suddenly realized my scribble was the idea in itself - ‘surround the bottle with illumination’ - embrace the bottle with a dynamic energetic magnetism - encapsulate the bottle with warmth, so i literally made an elliptical object and designed Globalight - like a purse, or a handbag, the ovaloid vignettes the champagne - lights it, glorifies it, and embraces the fabulous pleasurable experience of drinking my favorite champagne.

 

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